CONTENT
Good evening, Steven.
Here's your empire at a glance.
EMPIRE SCORE
Total Podcast Views
Across all DOAC episodes
Newsletter Subscribers
Weekly active readers
Social Reach
Combined followers across platforms
Portfolio & Ventures
Active investments & businesses
Active Brand Deals
Current partnerships
Content This Month
Across all channels
Top Performing Episode This Month
"First Principles Thinking & The Future of Humanity" with Elon Musk — 45M views
Newsletter Open Rate Up
Open rate increased 4% this week, now at 47.2% — well above industry average
2 Brand Deal Renewals Due
Contier and KetoneIQ partnerships expire within 30 days
AI INTELLIGENCE
Strategic Insights
LinkedIn outperforms YouTube 2x per follower
Consider reallocating 20% of video content effort to LinkedIn native posts. Your LinkedIn engagement rate (4.1%) is nearly double YouTube's per-follower rate, with significantly lower production costs.
ZOE partnership delivers highest ROI
ZOE's podcast + newsletter bundle generates 3.2x the impression value of single-channel deals. Recommend this bundle structure for upcoming Huel renewal.
Tuesday publishing outperforms all other days
Episodes released on Tuesdays consistently generate 34% more first-week views than any other day. Consider standardising Tuesday as primary release day.
TikTok is your fastest-growing channel
At 8.3% monthly growth, TikTok is outpacing all other platforms. Short-form DOAC clips are driving 11.2% engagement — 3x higher than Instagram. Increase clip volume by 50%.
Newsletter subscribers convert 4x better
Newsletter readers who also watch DOAC episodes have 4x higher brand deal click-through rates. Cross-promote newsletter in episode outros more aggressively.
2 brand deal renewals need attention
Contier and KetoneIQ partnerships expire within 30 days. Based on performance data, recommend renegotiating KetoneIQ at 1.5x current rate given 28% audience overlap improvement.
DIARY OF A CEO
Podcast Intelligence
Total Episodes
Total Views
Avg Episode Views
Subscriber Growth
Content Performance
Top Episodes
| Episode | Title | Guest | Views | Engagement | Date | |
|---|---|---|---|---|---|---|
| #478 | First Principles Thinking & The Future of Humanity | Elon Musk | 45M | 12.4% | Jan 2026 | |
| #465 | The Brutal Truth About Social Media Success | Gary Vaynerchuk | 38M | 11.8% | Nov 2025 | |
| #452 | Greenlights: Life Lessons | Matthew McConaughey | 31M | 10.2% | Sep 2025 | |
| #441 | Start With Why: The New Rules of Leadership | Simon Sinek | 28M | 9.8% | Jul 2025 | |
| #434 | The Science of Vulnerability & Courage | Brené Brown | 24M | 9.2% | Jun 2025 | |
| #427 | Outliers, Success & The 10,000 Hour Myth | Malcolm Gladwell | 22M | 8.7% | May 2025 | |
| #418 | Why We Sleep: The Silent Health Crisis | Matthew Walker | 19M | 8.1% | Apr 2025 | |
| #489 | The AI Revolution & The Jevons Paradox | Daniel Priestley | 17M | 7.9% | Mar 2026 |
#478 · Jan 2026
First Principles Thinking & The Future of Humanity
Elon Musk
#465 · Nov 2025
The Brutal Truth About Social Media Success
Gary Vaynerchuk
#452 · Sep 2025
Greenlights: Life Lessons
Matthew McConaughey
#441 · Jul 2025
Start With Why: The New Rules of Leadership
Simon Sinek
#434 · Jun 2025
The Science of Vulnerability & Courage
Brené Brown
#427 · May 2025
Outliers, Success & The 10,000 Hour Myth
Malcolm Gladwell
#418 · Apr 2025
Why We Sleep: The Silent Health Crisis
Matthew Walker
#489 · Mar 2026
The AI Revolution & The Jevons Paradox
Daniel Priestley
Guest Intelligence
Elon Musk
EP #478
45M views
Performance: 98/100
Gary Vaynerchuk
EP #465
38M views
Performance: 92/100
Matthew McConaughey
EP #452
31M views
Performance: 87/100
Simon Sinek
EP #441
28M views
Performance: 84/100
Brené Brown
EP #434
24M views
Performance: 79/100
Malcolm Gladwell
EP #427
22M views
Performance: 76/100
Matthew Walker
EP #418
19M views
Performance: 71/100
Daniel Priestley
EP #489
17M views
Performance: 68/100
5.2M
followers
+48K
this month (+0.9%)
8.2%
avg engagement
Best performing post
Why I Turned Down £100M — My Most Personal Episode Yet
3.1M
followers
+22K
this month (+0.7%)
4.1%
avg engagement
Best performing post
The 3 things I look for before investing in any startup
1.8M
followers
+15K
this month (+0.8%)
3.8%
avg engagement
Best performing post
Behind the scenes: Recording with Elon at SpaceX HQ
890K
followers
+8K
this month (+0.9%)
2.1%
avg engagement
Best performing post
Thread: 10 lessons from 400+ DOAC episodes
420K
followers
+35K
this month (+8.3%)
11.2%
avg engagement
Best performing post
The moment Elon Musk got emotional about Mars
Content Performance Heat Map
Last 6 months — darker squares indicate higher performing content days
Top Content This Month
| Platform | Content | Reach | Engagement | Date |
|---|---|---|---|---|
YouTube | Why I Turned Down £100M — My Most Personal Episode Yet | 4.2M | 12.1% | Mar 12, 2026 |
LinkedIn | The 3 things I look for before investing in any startup | 2.8M | 5.2% | Mar 15, 2026 |
TikTok | The moment Elon Musk got emotional about Mars | 1.9M | 14.8% | Mar 8, 2026 |
Instagram | Behind the scenes: Recording with Elon at SpaceX HQ | 1.4M | 6.2% | Mar 10, 2026 |
Twitter / X | Thread: 10 lessons from 400+ DOAC episodes | 980K | 3.8% | Mar 18, 2026 |
Subscribers
Average Open Rate
Average Click Rate
Growth This Month
Open Rate Trend
Top Editions
The 6 Steps Every Entrepreneur Must Follow
Mar 14, 2026
61%
open rate
14.2%
click rate
Top clicked link
The Complete Founder Checklist (PDF)
What I Learned From 400 Podcast Conversations
Feb 21, 2026
58%
open rate
12.8%
click rate
Top clicked link
My Top 10 DOAC Episodes of All Time
Why AI Won't Replace You (But This Might)
Jan 31, 2026
54%
open rate
11.5%
click rate
Top clicked link
The AI Prompt Library I Use Daily
The Jevons Paradox and What It Means For Your Career
Jan 10, 2026
51%
open rate
10.1%
click rate
Top clicked link
Video: The Jevons Paradox Explained in 3 Minutes
Building A Personal Brand in the Age of AI Slop
Dec 20, 2025
49%
open rate
9.4%
click rate
Top clicked link
How To Stand Out When AI Makes Everything Average
The One Skill That Survives Every Economic Disruption
Nov 29, 2025
47%
open rate
8.7%
click rate
Top clicked link
The Communication Framework I Teach My Team
Subscriber Growth
FLIGHT FUND
Portfolio Intelligence
Portfolio & Ventures
Sectors Covered
Building Since
2014Founded SocialChain aged 21
Notable Exits
3SocialChain, Huel, atai Life Sciences
Steven.com
Creator Economy
Founder & CEO — the unified platform for Steven's creator empire
Flight Story
Creator Economy
Founder — creator media company with offices in London, Manchester and LA
The Diary of a CEO
Creator Economy
Host — one of the world's most-watched podcast franchises since Jan 2020
Stan
Creator Economy
Co-Owner & Strategic Partner — empowering the next generation of creator-entrepreneurs
SpaceX
Deep Tech
Investor since Jan 2024 — space exploration and satellite internet
MrBeast
Creator Economy
Investor since Jan 2025 — the world's largest YouTube creator
Groq
AI Infrastructure
Investor since Jan 2025 — ultra-fast AI inference chips
Replit
AI & Technology
Investor since Jan 2025 — AI-powered software development platform
Lovable
AI & Technology
Investor since Jan 2025 — AI-powered app development
ZOE
Health Technology
Investor since Jan 2022 — personalised nutrition science platform
Whoop
Health & Performance
Investor since Jan 2023 — performance optimisation wearable
PerfectTed
Health & Nutrition
First investor & partner since Jan 2022 — Europe's leading matcha brand, exceeded $60M ARR
KetoneIQ
Performance Nutrition
Investor since Jan 2025 — ketone-based performance drinks, based in LA
Chapter 2
HR Technology
Investor since Jul 2024 — helping growing companies hire the right people efficiently
Cadence
Health & Performance
Lead investor since 2025 — wearable hydration technology
Metastat
Creator Economy
Investor since Jan 2023 — performance marketing partner turning creators into entrepreneurs, $100M+ revenue generated
Thirdweb
Web3 Developer Tools
Investor since Apr 2021 — web3 development platform, based in New York
Huel
Health & Nutrition
Investor & Board Member Dec 2022 — Dec 2024. Supported growth to £214M revenue before stepping down
atai Life Sciences
Mental Health
Investor Nov 2020 — Nov 2021. Joined board as Director through NASDAQ IPO at $3B market cap
SocialChain
Social Media
Founder Nov 2014 — Aug 2020. Built to 500+ employees, publicly listed via merger. Market cap reached $300M+
Sector Breakdown
Investment Timeline
Founded SocialChain aged 21
DOAC launch, atai Life Sciences investment, exited SocialChain
Thirdweb, atai IPO on NASDAQ at $3B
ZOE, PerfectTed, Huel — health & wellness focus
Whoop, Metastat, AI & performance pivot
SpaceX, Chapter 2 — deep tech & HR
Largest deployment: Flight Story, Groq, Replit, Lovable, Stan, MrBeast, KetoneIQ
Strategic co-investments, portfolio maturation
PARTNERSHIPS
Brand Deal Pipeline
Active Partnerships
Pipeline Value
Total contracted value
Renewals Due (30d)
Avg Deal Length
Active Deals
| Brand | Category | Deal Type | Value | Start | End | Status |
|---|---|---|---|---|---|---|
Huel | Nutrition | Podcast + Social | £££ | Jan 2026 | Jun 2026 | Active |
LinkedIn | B2B Platform | Podcast | ££££ | Feb 2026 | Jul 2026 | Active |
PipeDrive | SaaS | Podcast | £££ | Mar 2026 | Aug 2026 | Active |
Contier | Consumer | Podcast | ££ | Jan 2026 | Mar 2026 | Renewal Due |
Whoop | Health | Social | £££ | Feb 2026 | May 2026 | Active |
ZOE | Health | Podcast + Newsletter | ££££ | Dec 2025 | Jun 2026 | Active |
KetoneIQ | Performance | Podcast | ££ | Feb 2026 | Apr 2026 | Renewal Due |
Shopify | E-commerce | Podcast | £££££ | Jan 2026 | Dec 2026 | Active |
Revenue Attribution by Channel
This Week
Mar 17 — Mar 23, 2026DOAC EP 491 — Release Day
ScheduledEpisode highlight reel — IG Stories
ScheduledLinkedIn: Key takeaways thread
DraftTikTok: Best moment clip
ScheduledNewsletter: Weekly Edition #143
ScheduledYouTube Shorts: 3 clips from EP 491
DraftLinkedIn: Investment thesis post
ScheduledTwitter/X: Podcast quote thread
ScheduledDOAC EP 492 — Release Day
ScheduledInstagram Carousel: Top lessons
DraftYouTube community post
ScheduledWeekend recap story
DraftNext week preview post
ScheduledUpcoming Episodes
EP
492
Mel Robbins
EP
493
Naval Ravikant
EP
494
TBC
EP
495
Mark Cuban
EP
496
TBC
Content Backlog
Ideas
4The Loneliness Epidemic
Deep dive into why Gen Z is the loneliest generation
Founder Mental Health Series
Multi-part series on the mental health crisis in startups
AI vs Human Creativity Debate
Panel format with AI researchers and artists
The Future of Education
Why traditional university is becoming obsolete
In Production
3How I Built Flight Story
Behind-the-scenes documentary of building the agency
ZOE Gut Health Deep Dive
Tim Spector collaboration on personalised nutrition
Top 10 Books That Changed My Life
Annotated reading list with key takeaways
Scheduled
2The 5AM Morning Routine Myth
Why copying morning routines won't make you successful
Investing Masterclass for Beginners
Everything I wish I knew before my first investment
ABOUT THE BUILDER
MEET BERNARD

Bernard Adjei-Yeboah
AI Engineer & Full-Stack Developer · Founder, EchoFlow Labs · Sydney, Australia
5+
Years in Production AI
14+
Products Shipped
9
ACS Accreditations
Master
of IT, AI Specialisation
AI Engineer and Full-Stack Software Developer with 5+ years of production experience building and deploying machine learning systems and software products in live environments. I have personally built and shipped 14+ software products, from AI-powered clinical intelligence suites to real-time data platforms, each one architected, designed, and deployed end-to-end.
I hold a Master of IT specialising in Artificial Intelligence, nine ACS professional accreditations, and deep expertise in TypeScript, Python, Next.js, React, TensorFlow, and cloud infrastructure. My full professional background, certifications, and project portfolio are available on my LinkedIn profile.
I don't just discuss what is possible. I build it.
Steven.com Intelligence is a demonstration of what I bring to the table: the ability to take a complex vision, including real-time data visualisation, portfolio intelligence, AI-driven strategic insights, and content command centre capabilities, then ship it as a polished, production-grade product. Every line of code in this platform was written to show, not tell.
Full-Stack AI Engineering
From ML model integration to production deployment, I build the full stack. No gaps, no handoffs needed.
Real-Time System Architecture
WebSocket streaming, live transcription pipelines, and real-time AI inference, built for production scale.
Product Design & UX
I design and build interfaces that feel premium. Every interaction in this app was crafted with intention.
Ship Fast, Ship Right
This entire platform was architected, designed, and built from scratch, ready for deployment on Vercel.
Built With
SOCIAL MEDIA
Multi-Platform Performance